Professional Feedback 2

I spoke with the owner of a small boutique franchise (Suburban Soul), Jessica, to get feedback on my working website.

She gave me a lot of really great insight not only about my page but also in regards to my résumé.

Here are the main points from her feedback:

• Clean up the resume... take my address off, condense the bullet points for the lesser valued areas, put internship under experience, and everything else under "studies" to differentiate and make it clear to the employer, also make your volunteer work more pronounced 
• Get creative with your front page... if you can't SHOW your work and make it make sense, tell the employers what you're going to do and what you're all about! 
• Good, clean logo
• Cohesive design - fonts, coloring.... it's all very simple but it works and eye catching
• Tell them more about YOU in your about page... try to condense and don't overwhelm 
• Link your social profiles! And really get going on your linked in page! 

Week 7 | Peer Critique

I received peer feedback from Fashion Design student Samantha Coccetti, here are her suggestions:

• Get rid of the image name when you hover over gallery images on the main landing page
• Make this same gallery slideshow interactive... when you click on them link to the projects or hover over them and have context to what the project is
• Make sure logo is completely visible on each page
• Simplify the resume page... maybe take away a little bit of the content
• Utilize bigger spacing between the headers and the bulleted content
• Center all text 
• Use a Wix media file to link the PDF version of the full resume
• Think about using a pre-made interactive grid offered through Wix already to organize images on the main "Portfolio" page

Week 6 | Industry Professional Critique Feedback

I received feedback from my mentor, Nancy Medwell.

Nancy was a professional portrait photographer for 30 years before retiring to help her husband grow his business. He is an Italian textile designer, who's kaleidoscopic, colorful designs are transferred onto the finest Italian silks and cashmeres. They are then sold as scarves and Nancy is responsible for marketing them and bringing them into retailers. I have had the privilege of working with Nancy and Carlo in the last several months as a marketing intern, and personal assistant to Nancy.

When I asked Nancy to help me better simplify my website for portfolio viewing, here is the suggestions that she gave me:

• Think about removing all bulleted content on the Resumé page
• Try adding pops of color to pull viewers in
• Make the logo more playful... more catered to your personality! 
• Make the social media links more easily accessible 
• Use an image for the "about me" page that shows your face!

Week 6 | Peer Critique

I received feedback in class today from Graham.

Here are some of the main points that he suggested I look at:

• Get rid of the "home" button and make the logo a link to the main page
• Potentially move the three icons above the strip slideshow photos on the main page
• Cropping some images/reducing the size

Overall his feedback was that my fonts were very complimentary to one another and that the styling of the site was simplistic and clean, which is what I was going for!

Week 3 | Site Map

Week 2 | Logo Draft

Week 2 | Concept Statement Project

Name your intended audience (the person(s) you need to persuade.)

Future potential employers/clients and other people I may network with for career/client related work

Describe what you need to inform and persuade them of:

I need to inform them of my abilities and what work I have completed successfully in order to persuade them that my work, time, and efforts are of value to them and what they are looking for.

To promote my:

Self. And the skills I have attained through my education and related experiences in the field of Fashion Marketing. 

The goals of the site are:

To portray my most valuable skills through showcasing my portfolio work; in addition, the goal is to connect me with potential clients and employers. 

The ultimate message/philosophy (about who you are):

Fresh, creative and confident in my abilities within the fashion marketing industry and willing to take calculated risks in order to complete a task successfully! 

What is the story you are telling?

Years of education in the fashion field has shaped me and my work to be very polished and sophisticated and that is what I am showcasing. 

What descriptive words can you use to describe the ‘vibe’ of your site:

Sophisticated, simple, inspired by travel and fashion, organized, etc...

List the assets you need to persuade the user: Which 7 (minimum) projects? scans of what?, photos of what objects? images from what computer graphics program? what descriptive text? list them.

Business Plan proposal, Michael Kors Advertisements, Cake Face Advertising Strategy proposal, Victoria's Secret Brand Extension, Born Brave Foundation re-branding, Judges Coordinator Binder for The Fashion League - Fashion Show, Carlo Scanagatta Designs brand extension, Aritzia market research expansion project

For the purpose of structuring your website portfolio pages, list the categories of work you will show.

Advertising, Events, Market Research, Branding 

Write a 200 word concept statement based on the user, your persuasion, navigation and the assets.

Concept Statement:

On my website: Jordynmarie.org, it will focus on the multi-faceted talent that I offer in the field of fashion and beauty. In order to make the website user friendly to viewers it will be easily navigable to them with concise headers and drop down menus. The color scheme and overall design of the webpage will be simplistic and modern in order to let the work speak for itself and not detract from the featured photos and other files. The assets will include several projects including market research papers, advertising campaigns that I have produced or otherwise assisted with, and several brand extension proposals. In addition, I plan to share some work that I have assisted with hair and makeup in order to create collaborative works between several fashion marketing students as well as photography students from the Art Institute of Seattle. I want to showcase all of my different skills in order to show my capabilities and variety of work with potential clients and future employers.